Wooing the press with a media marketplace. (Public Relations).

Travel associations often rely on a public relations tool called a media marketplace to allow members with small budgets to pitch ideas to scores of media at a minimal cost. Media marketplaces--essentially miniature trade shows for the media--have been used successfully by the Travel Industry Association of America (TIA), Washington, D.C.; Society of American Travel Writers, Raleigh, North Carolina; and Public Relations Society of America, New York City. Associations representing interests in the fields of health and fitness, consumer products, business services, computers, and software could all potentially take advantage of this public relations tool.

For the press, …