You probably wouldn't expect folks who fork out upwards of $400,000 for a car to care about whether their vehicle is environmentally responsible, but that's not the case, according to Ian Robertson, CEO of Rolls-Royce. "Our buyers are very worldly people; they are affected by global trends and global thinking," he says. Never mind the fact that the Phantom sedan has an EPA rating of 11 mpg city and 18 mpg highway. Robertson contends his brand is one of the most environmentally conscious due to the fact that 70% of the cars produced since 1904 remain on the road: "A Rolls-Royce will be here for 30 or 40 years from now and therefore it has a far greener credential than the average …
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