Phoenix, Arizona
Arizona State University Psychology Professor Robert Cialdini has conducted considerable research to see how people respond when they had the opportunity to recycle. As reported in Arizona Pride, newsletter of Arizona Clean & Beautiful, his findings verify the importance of the behavior-based approach to recycling. Cialdini observed that "if people see others recycling, then it is more acceptable for them to recycle too."
Public service announcements (PSAs) titled Arizona Recycles were run in four communities (Tucson, Flagstaff, Yuma and Prescott) to test …
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